Photo: Absorved home page.

Project: Absorved Website

Absorved is a climate-tech startup developing an innovative modular bioreactor that captures and transforms CO₂ emissions for businesses and households.

The project required creating a trustworthy, market-ready digital presence for a product still in the prototype phase, a challenge that called for clear storytelling, visual credibility, and a sharp balance between vision and realism.

Role: Full Stack Designer (UX/UI, Branding, WordPress Development)
Client: Independent entrepreneur
Project type: Freelance project
Platform: WordPress

The problem

The opportunity

The central challenge was building trust in a future-facing concept — a physical product not yet on the market. The goal was to present Absorved as an active, credible solution in the CO₂ compensation space, supporting their Go-To-Market and investor relations efforts.

Additionally, the client wanted a one-page site that would align with their pitch deck narrative, meaning the design needed to echo the same structure and emotional rhythm of an investor presentation: vision → product → proof → call-to-action.

With a tight timeline and limited resources, the project had to deliver impact fast, prioritizing message clarity over technical complexity.

The project was divided into two focused phases: Design & Delivery.

Unlike consumer-facing sustainability platforms, Trees4Humanity’s audience consisted of companies and institutions needing to meet EU environmental compliance standards.

The main challenge was building trust at scale, convincing organizations that their financial contributions would lead to measurable environmental results. Traditional NGO websites tend to rely on emotion or altruism; this one required strategic credibility and clear differentiation.

The key differentiator –and the storytelling core– was T4H’s innovation: customized biodegradable seedling bags. These bags not only improved planting sustainability but also represented transparency and scientific commitment, giving the organization a distinct edge in a competitive ESG landscape.

The design had to communicate this uniqueness in a structured, professional, yet inspiring way, one that could resonate with sustainability officers and corporate stakeholders.

Business
request

Design

Delivery

Image: Absorved home page, section "Benefits".

^1. Design

With minimal assets provided (a logotype and a few brand colors), I developed a complementary color palette, typography system, and iconography to establish a cohesive brand identity for digital. My goal was to make Absorved feel established and future-proof, despite its early-stage status.

The tone was clean, confident, and optimistic — merging scientific credibility with approachable sustainability storytelling. The visual language reinforced trust through clarity: simple typography, structured hierarchy, and subtle motion cues to guide the user through a linear story.

^2. Delivery

The website was developed on WordPress, using a lightweight theme optimized for speed and scalability. No complex interactivity or animation was introduced — this was a strategic choice to maintain fast deployment and stable performance.

Though several creative visualization ideas emerged (like animated product demos or a CO₂ impact calculator), they were ultimately shelved due to timing and stakeholder bandwidth, demonstrating the importance of scope discipline in fast-turnaround design.

Deliverables

Micro-brand identity
Brand support illustrations
Home page + 4 internal pages
Contact form

Image: Absorved home page, section "How it works".

The outcome

Product delivered!

The website successfully launched in time to support Absorved’s public debut at startup and sustainability events such as MadBlue and Innovaspain, providing the company with a credible, professional face during its early investor and PR activities.

While no direct analytics or sales data were shared, the client reported positive visibility and alignment with their pitch materials, validating the fast design strategy.

This project reaffirmed that clarity and confidence outweigh complexity when time and resources are limited. It taught me that powerful storytelling can be achieved without extensive research, long timelines, or large teams — as long as design decisions are grounded in experience, focus, and intent.

In essence, Absorved proved that design maturity is knowing what not to build — and still delivering impact.

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